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The dictionary definition of advertising is: "a form of persuasion that informs people about the goods and services they can purchase."

How is PR different to advertising?

Advertising is pretty different to PR. One keydifference is that you always give money for the space and time of an ad (or commercial, which is an insert which takes place on radio, television, or the Internet). On the other hand, editorial coverage made through PR s not paid for by the organization issuing the news release. The media pick this up and publish the story because they think it newsworthy and they gain through it, not as a paid for advertisement.

Another key difference is that, in advertising, you have almost full control over the content. Because you are giving money for advertising, the advertisement or commercial runs your precise content (called copy), as long as the copy complies with what is normally acceptable standards for advertising. In the instance of PR, the media outlet you are aiming for is under no duty to run the story in any format. If a media outlet wishes to run the story, an editor will normally rewrite the news release, or use relevant information from the release to create the news. (For instance, your public relations agency's news release might be used in a larger in your industry or profession.) Also you have no power over when the release or news will go ahead. All these choices are made by the editor of the media outlet

As you can observe, public relations is a cost-friendly way of getting your story out. Taking the time to write effective news releases and to construct a relationship with the pertinent media will, in time, pay dividends in exposure and prestige. Best of all, PR likely costs less than a one-off ad.


Welcome to Public Relations and Technology news

On this site we discuss technology public relations news and other ways in which social media is changing.

One of the key questions worth asking here is what exactly is Public Relations?

You have information to share with others—data that would help the online community. You have some concept of the people you want to talk to with your news and views. The problem becomes how to reach them in the most efficient manner? The better the communications between you and your readers, the better the profile of your company.

Making publicity is not as difficult as you might think. Most of the success of PR centres on knowing what action to take and when. Setting into motion these initiatives can substantially increase the brand of your business.

Public relations is often muddled with advertising, self- promotion, or any of the tens of other buzz words in the advertising and communications dictionaries. (Incidentally, marketing communications is a wide term that encompasses all these disciplines.)

PR is about doing something that you want to communicate, and then informing your audience (or as is quite possible, audiences) what you have accomplished.

One of the most common PR vehicles is the brief  announcement you witness in magazines and trade magazines. Often only a few sentences or a paragraph in length, these herald the launch of future items or services. These brief announcements are normally triggered by a new product release, which may be joined by various forms of communications such as announcements to the organization's employees and external news to the media, user community, and other groups. News releases set off a chain of events that end up in visibility.

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