From PR to Eternity

I discovered the High Snobiety blog today whilst I was searching for a t-shirt I saw in Dazed&Confused.

The blog features urban style and designs, from trainers to suitcases and even invitations sent out by fashion designers. I think this a pretty cool design for an invitation. It stands out, which is something I think all good PR communications should do. Also it cleverly ties in with the company's name, Original Fake.

For PR projects at University I've tried to make unusual invitations and fliers. For Mogul magazine I printed invitations on to ohp transparencies, with the title 'It's clear to see you've been invited to the Mogul magazine launch party'. I also made fliers for Mogul magazine designed to look like pieces of toast, with the slightly clichéd slogan of 'The best thing since sliced bread'.

As part of my Formby project press pack, promoting the town to tourists, I designed postcards to give out to journalists. It might not be the most innovative way to reach your publics but I still think there is a place for fliers and invitations in marketing. After all it grabs your attention a lot more than a simple invitation via e-mail or fax ever could.

Have you ever created any interesting fliers or invitations, or used a cool design to stand out?

Labels: blog, dazed confused, design, fliers, formby, highsnobiety.com, huddersfield, invitations, matthew watson, mogul magazine, original fake, university

2 Comments:

aspire2enquire said...: As a graphic design student I probably have, yes. But I think the key thing is consistency. If you're going to use flyers, I think that's fine, as long as it's suitable and on message for the event.

I went to a 'celebrity' club launch once where they had these beautiful thick black A5 board (like, really thick) flyers, with shiny black embossed text on them, but when we got there, the celebrities were the Cheeky Girls and Dot Cotton.; Sunday, April 27, 2008 1:12:00 PM
Matthew Watson said...: That's a great example! I wonder if hiring expensive celebs and giving out cheap fliers or hiring cheap celebs and giving out expensive fliers would be more effective. I think the expensive fliers might get more people into the club. After all you went didn't you despite the crap celebs.

The big question is: Have you been since? If not then maybe the cheap fliers and expensive celebs might have been a better option in the long term.; Wednesday, April 30, 2008 2:00:00 AM

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	About Me Matthew Watson is a consultant for Rainier PR, who blogs about his journey into the world of technology public relations. Matt's views and opinions are his own and do not represent those of his past, present or future employers. Archives April 2007 June 2007 July 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 My Links Facebook Flickr Linked In Twitter PR Blogs Drew Benvie Bryony Beynon Stuart Bruce Jöel Céré Simon Collister Brendan Cooper Stephen Davies Seth Godin Ian Green Jed Hallam Tom Harle Adam Lewis Tom Malcolm Ben Matthews Richard Millington Chris Norton Giles Shorthouse Natalie Smith Paul Stallard Philip Young PR Agencies Concept Communications Custard PR Lighthouse PR Mantra PR Rainier PR Loewy Group Blogs Earlin' Abuse IT PR Digital Lushes Spider Suse and the City The A to E: ePR eBook Wadds' Tech PR Other Links Caroline Rowe		HOW INVITING I discovered the High Snobiety blog today whilst I was searching for a t-shirt I saw in Dazed&Confused. The blog features urban style and designs, from trainers to suitcases and even invitations sent out by fashion designers. I think this a pretty cool design for an invitation. It stands out, which is something I think all good PR communications should do. Also it cleverly ties in with the company's name, Original Fake. For PR projects at University I've tried to make unusual invitations and fliers. For Mogul magazine I printed invitations on to ohp transparencies, with the title 'It's clear to see you've been invited to the Mogul magazine launch party'. I also made fliers for Mogul magazine designed to look like pieces of toast, with the slightly clichéd slogan of 'The best thing since sliced bread'. As part of my Formby project press pack, promoting the town to tourists, I designed postcards to give out to journalists. It might not be the most innovative way to reach your publics but I still think there is a place for fliers and invitations in marketing. After all it grabs your attention a lot more than a simple invitation via e-mail or fax ever could. Have you ever created any interesting fliers or invitations, or used a cool design to stand out? Labels: blog, dazed confused, design, fliers, formby, highsnobiety.com, huddersfield, invitations, matthew watson, mogul magazine, original fake, university Posted by Matthew Watson on 2 Comments: aspire2enquire said... As a graphic design student I probably have, yes. But I think the key thing is consistency. If you're going to use flyers, I think that's fine, as long as it's suitable and on message for the event. I went to a 'celebrity' club launch once where they had these beautiful thick black A5 board (like, really thick) flyers, with shiny black embossed text on them, but when we got there, the celebrities were the Cheeky Girls and Dot Cotton. Sunday, April 27, 2008 1:12:00 PM Matthew Watson said... That's a great example! I wonder if hiring expensive celebs and giving out cheap fliers or hiring cheap celebs and giving out expensive fliers would be more effective. I think the expensive fliers might get more people into the club. After all you went didn't you despite the crap celebs. The big question is: Have you been since? If not then maybe the cheap fliers and expensive celebs might have been a better option in the long term. Wednesday, April 30, 2008 2:00:00 AM Post a Comment Links to this post: <$BlogBacklinkTitle$> <$BlogBacklinkSnippet$> <$I18NPostedByBacklinkAuthor$> @ <$BlogBacklinkDateTime$> Create a Link << Home

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