Almost five weeks ago I posted about Barack Obama's viral campaign, Logobama. This is an update on how that campaign is progressing as well as the presidential race.

Since then nearly 6700 have created logos using the website and a total of $651 has been donated by 24 people. That's not a lot of money or donations really, but I'm sure the number of exposures will be much higher.

Barack now has 156 more pledged delegates than Hillary Clinton and needs just another 183 to become the Democrat candidate. Significantly less than the 339 that Hillary needs to beat him.

Perhaps this is down to Barack's inventive use of new media to support his campaign. A strategy, which Hillary seems to be replicating. In April 2007, Barack started using Twitter to aid his campaign. In January 2008, Hillary followed suit and started microblogging too. Since then Hillary has posted 139 times, whereas Barack has posted a mere 115 times.

If frequency isn't the key to using Twitter successfully then what is?

I think interaction. Although neither candidate has actually entered into a two-way conversation with their followers. I think following other users has been a crucial factor in Barack's success. Barack follows almost 30,000 other users, whereas Hillary follows nobody. No one. Not a sausage. I think people like to have followers, it feels good, even if they know that their followers are not really reading what they have to say. So it's not surprising that Barack has over 25,000 more followers than poor old Hillary, who has just 3,745 in total.

Labels: barack obama, formby, hillary clinton, logobama, matthew watson, microblogging, new media, presidential campaign, twitter, viral campaign