From PR to Eternity

Technorati have released their annual 'State of the Blogosphere' report, giving us all a glimpse into what the blogosphere is like in 2008.

I've picked out a few interesting facts.

133 million blogs have been indexed by Technorati since 2002
76,000 blogs have a Technorati rating of 50 or higher
41 per cent of bloggers use Twitter
Technology is the 2nd most popular topic for bloggers
Corporate blogs make up 12 per cent of all blogs
Professional blogs make up 46 per cent of all blogs
50 per cent of bloggers are aged between 18 and 34
44 per cent of bloggers are parents
42 per cent of bloggers spend 3-10 hours blogging per week
Only 15 per cent of bloggers spend less than an hour blogging per week
'Blog' is the 5th most popular tag
'Technology' is the 11th most popular tag
83 per cent of blogs are listed on Technorati
Just 4 per cent of bloggers pay to advertise their blog
46 per cent of blogs don't feature any advertising
Bloggers spend twice as much time online as U.S. adults 18-49,
82 per cent of bloggers post brand and product reviews
89 per cent of bloggers post about brands that they love or hate
37% of bloggers have been quoted in traditional media based on a blog post
Half of bloggers believe that blogs will be a primary source for news and entertainment in the next five years
1 in 5 five bloggers don't think that newspapers will survive the next ten years

Labels: blog, formby, matthew watson, pr, strate of the blogosphere, tech pr, technology, technorati, twitter

1 Comments:

Shallie Bey said...: Thanks for this interesting information about blogging that has been developed by Technorati.

As a relatively new blogger, I am learning about the norms of blogging as I develop my business of promoting entrepreneurship. Your post is a great help in that process.

Shallie Bey

Smarter Small Business Blog; Monday, October 27, 2008 2:18:00 AM

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	About Me Matthew Watson is a consultant for Rainier PR, who blogs about his journey into the world of technology public relations. Matt's views and opinions are his own and do not represent those of his past, present or future employers. Archives April 2007 June 2007 July 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 My Links Facebook Flickr Linked In Twitter PR Blogs Drew Benvie Bryony Beynon Stuart Bruce Jöel Céré Simon Collister Brendan Cooper Stephen Davies Seth Godin Ian Green Jed Hallam Tom Harle Adam Lewis Tom Malcolm Ben Matthews Richard Millington Chris Norton Giles Shorthouse Natalie Smith Paul Stallard Philip Young PR Agencies Concept Communications Custard PR Lighthouse PR Mantra PR Rainier PR Loewy Group Blogs Earlin' Abuse IT PR Digital Lushes Spider Suse and the City The A to E: ePR eBook Wadds' Tech PR Other Links Caroline Rowe		Technorati releases blog report Technorati have released their annual 'State of the Blogosphere' report, giving us all a glimpse into what the blogosphere is like in 2008. I've picked out a few interesting facts. 133 million blogs have been indexed by Technorati since 2002 76,000 blogs have a Technorati rating of 50 or higher 41 per cent of bloggers use Twitter Technology is the 2nd most popular topic for bloggers Corporate blogs make up 12 per cent of all blogs Professional blogs make up 46 per cent of all blogs 50 per cent of bloggers are aged between 18 and 34 44 per cent of bloggers are parents 42 per cent of bloggers spend 3-10 hours blogging per week Only 15 per cent of bloggers spend less than an hour blogging per week 'Blog' is the 5th most popular tag 'Technology' is the 11th most popular tag 83 per cent of blogs are listed on Technorati Just 4 per cent of bloggers pay to advertise their blog 46 per cent of blogs don't feature any advertising Bloggers spend twice as much time online as U.S. adults 18-49, 82 per cent of bloggers post brand and product reviews 89 per cent of bloggers post about brands that they love or hate 37% of bloggers have been quoted in traditional media based on a blog post Half of bloggers believe that blogs will be a primary source for news and entertainment in the next five years 1 in 5 five bloggers don't think that newspapers will survive the next ten years Labels: blog, formby, matthew watson, pr, strate of the blogosphere, tech pr, technology, technorati, twitter Posted by Matthew Watson on 1 Comments: Shallie Bey said... Thanks for this interesting information about blogging that has been developed by Technorati. As a relatively new blogger, I am learning about the norms of blogging as I develop my business of promoting entrepreneurship. Your post is a great help in that process. Shallie Bey Smarter Small Business Blog Monday, October 27, 2008 2:18:00 AM Post a Comment Links to this post: <$BlogBacklinkTitle$> <$BlogBacklinkSnippet$> <$I18NPostedByBacklinkAuthor$> @ <$BlogBacklinkDateTime$> Create a Link << Home

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