From PR to Eternity

I've just made myself a delicious free-range chicken and pesto salad with a bag of Sainsbury's organic seasonal baby leaf salad. This seasonal salad came from the UK, Kenya, Portugal, Italy, USA and Spain in a non recyclable bag. What's so seasonal about that?

So, my choice to try and protect the environment and my food from chemicals has resulted in at least five flights, countless food miles and a plastic bag that will still be here in a few centuries time.

It makes you think why bother. Am I doing more harm than good?

Labels: environment, food miles, formby, free range chicken, matthew watson, organic, recycling, sainsburys

I'd like to have the vanity to think that my last post has made a difference. But the decision this weekend by Sainsbury's, Morrisons and the Co-Op to stop selling eggs laid by battery hens within three years was probably based on more than just my opinion.

In today's Sunday Times they point the finger at the RSPCA and Jamie Oliver. Apparently the saviour of the school dinner, will be putting forward the case to abolish the intensive farming of chicken in 'Jamie's Fowl Dinners' on channel 4 this friday at 9pm. Good on him I say.

The timing of the announcement to stop selling battery farmed eggs seems a little suspect to me though. Do the supermarkets really care how chickens are treated or is it just a PR stunt taking advantage of Channel 4's programming this week and the press coverage that it has already and will probably continue to create this week?

Labels: battery farming, broiler chicken, channel 4, co-op, formby, free range chicken, jamie oliver, jamie's fowl dinners, matthew watson, morrisons, rspca, sainsburys, sunday times, supermarkets


	About Me Matthew Watson is a consultant for Rainier PR, who blogs about his journey into the world of technology public relations. Matt's views and opinions are his own and do not represent those of his past, present or future employers. Archives April 2007 June 2007 July 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 My Links Facebook Flickr Linked In Twitter PR Blogs Drew Benvie Bryony Beynon Stuart Bruce Jöel Céré Simon Collister Brendan Cooper Stephen Davies Seth Godin Ian Green Jed Hallam Tom Harle Adam Lewis Tom Malcolm Ben Matthews Richard Millington Chris Norton Giles Shorthouse Natalie Smith Paul Stallard Philip Young PR Agencies Concept Communications Custard PR Lighthouse PR Mantra PR Rainier PR Loewy Group Blogs Earlin' Abuse IT PR Digital Lushes Spider Suse and the City The A to E: ePR eBook Wadds' Tech PR Other Links Caroline Rowe		SALAD. BUT AT WHAT COST? I've just made myself a delicious free-range chicken and pesto salad with a bag of Sainsbury's organic seasonal baby leaf salad. This seasonal salad came from the UK, Kenya, Portugal, Italy, USA and Spain in a non recyclable bag. What's so seasonal about that? So, my choice to try and protect the environment and my food from chemicals has resulted in at least five flights, countless food miles and a plastic bag that will still be here in a few centuries time. It makes you think why bother. Am I doing more harm than good? Labels: environment, food miles, formby, free range chicken, matthew watson, organic, recycling, sainsburys Posted by Matthew Watson on Wednesday, 16 January 2008. 0 Comments Links to this post CRACKING NEWS FOR CHICKENS I'd like to have the vanity to think that my last post has made a difference. But the decision this weekend by Sainsbury's, Morrisons and the Co-Op to stop selling eggs laid by battery hens within three years was probably based on more than just my opinion. In today's Sunday Times they point the finger at the RSPCA and Jamie Oliver. Apparently the saviour of the school dinner, will be putting forward the case to abolish the intensive farming of chicken in 'Jamie's Fowl Dinners' on channel 4 this friday at 9pm. Good on him I say. The timing of the announcement to stop selling battery farmed eggs seems a little suspect to me though. Do the supermarkets really care how chickens are treated or is it just a PR stunt taking advantage of Channel 4's programming this week and the press coverage that it has already and will probably continue to create this week? Labels: battery farming, broiler chicken, channel 4, co-op, formby, free range chicken, jamie oliver, jamie's fowl dinners, matthew watson, morrisons, rspca, sainsburys, sunday times, supermarkets Posted by Matthew Watson on Sunday, 6 January 2008. 0 Comments Links to this post

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