From PR to Eternity

About Me
Matthew Watson is a consultant for Rainier PR, who blogs about his journey into the world of technology public relations.

Matt's views and opinions are his own and do not represent those of his past, present or future employers.

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Caroline Rowe

AN ORGANIC DISCOVERY!

Whilst doing some research for my business pitch for 'Oh My Cod' I discovered Lyncroft Farm in Ormskirk.

Lyncroft Farm is a local farm, just six miles away from Formby, supplying locally produced organic foods. They run an organic veg box scheme with prices ranging from £10 for a small box containing seven vegetable crops to £18 for a family box containing seven vegetable crops, five fruit crops and twelve organic eggs. Free-range of course!

I think that's exceptionally good value, especially when you consider that organic food contains more vitamins and minerals than non-organic food and is more environmentally friendly to boot. Not to mention the much reduced food miles compared to supermarket produce that has more often than not had something of a world tour.

Labels: box scheme, business pitch, environment, food miles, formby, free range chicken, free range eggs, lyncroft farm, matthew watson, oh my cod, organic, organic food, ormskirk, supermarkets

Posted by Matthew Watson on Saturday, 9 February 2008. 0 Comments Links to this post

BAD NEWS FOR CHICKENS

In a move to avoid eating broiler chicken I bought a packet of Sainsbury's Crispy Beef with Chilli instead of sweet and sour chicken, which I would normally pick to celebrate Chinese New Year with. To my horror I discovered that the beef's coating contains pasteurised egg, from battery farmed hens no doubt. It seems that no matter how hard you try it is all but impossible to avoid eating battery farmed eggs or broiler chicken.

To add insult to injury and article in The Independent exposed the new £1.99 chicken launched by Tesco today.. The same day that research by Bristol University discovered that 27% of broiler chickens have walking problems by the time they reach 40 days old or slaughter weight. Since there are 800 million broiler chickens in the UK that means that 216 million are in pain. What's really shocking is that that's just the figure for the UK, the worldwide figure must be much higher.

It makes me wish I'd read the ingredients on my chinese supper more in depth.

Labels: battery farming, bristol university, broiler chicken, chinese new year, formby, free range chicken, matthew watson, supermarkets, tesco, the independent

Posted by Matthew Watson on Wednesday, 6 February 2008. 0 Comments Links to this post

CRACKING NEWS FOR CHICKENS

I'd like to have the vanity to think that my last post has made a difference. But the decision this weekend by Sainsbury's, Morrisons and the Co-Op to stop selling eggs laid by battery hens within three years was probably based on more than just my opinion.

In today's Sunday Times they point the finger at the RSPCA and Jamie Oliver. Apparently the saviour of the school dinner, will be putting forward the case to abolish the intensive farming of chicken in 'Jamie's Fowl Dinners' on channel 4 this friday at 9pm. Good on him I say.

The timing of the announcement to stop selling battery farmed eggs seems a little suspect to me though. Do the supermarkets really care how chickens are treated or is it just a PR stunt taking advantage of Channel 4's programming this week and the press coverage that it has already and will probably continue to create this week?

Labels: battery farming, broiler chicken, channel 4, co-op, formby, free range chicken, jamie oliver, jamie's fowl dinners, matthew watson, morrisons, rspca, sainsburys, sunday times, supermarkets

Posted by Matthew Watson on Sunday, 6 January 2008. 0 Comments Links to this post

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	About Me Matthew Watson is a consultant for Rainier PR, who blogs about his journey into the world of technology public relations. Matt's views and opinions are his own and do not represent those of his past, present or future employers. Archives April 2007 June 2007 July 2007 January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 December 2008 January 2009 My Links Facebook Flickr Linked In Twitter PR Blogs Drew Benvie Bryony Beynon Stuart Bruce Jöel Céré Simon Collister Brendan Cooper Stephen Davies Seth Godin Ian Green Jed Hallam Tom Harle Adam Lewis Tom Malcolm Ben Matthews Richard Millington Chris Norton Giles Shorthouse Natalie Smith Paul Stallard Philip Young PR Agencies Concept Communications Custard PR Lighthouse PR Mantra PR Rainier PR Loewy Group Blogs Earlin' Abuse IT PR Digital Lushes Spider Suse and the City The A to E: ePR eBook Wadds' Tech PR Other Links Caroline Rowe		AN ORGANIC DISCOVERY! Whilst doing some research for my business pitch for 'Oh My Cod' I discovered Lyncroft Farm in Ormskirk. Lyncroft Farm is a local farm, just six miles away from Formby, supplying locally produced organic foods. They run an organic veg box scheme with prices ranging from £10 for a small box containing seven vegetable crops to £18 for a family box containing seven vegetable crops, five fruit crops and twelve organic eggs. Free-range of course! I think that's exceptionally good value, especially when you consider that organic food contains more vitamins and minerals than non-organic food and is more environmentally friendly to boot. Not to mention the much reduced food miles compared to supermarket produce that has more often than not had something of a world tour. Labels: box scheme, business pitch, environment, food miles, formby, free range chicken, free range eggs, lyncroft farm, matthew watson, oh my cod, organic, organic food, ormskirk, supermarkets Posted by Matthew Watson on Saturday, 9 February 2008. 0 Comments Links to this post BAD NEWS FOR CHICKENS In a move to avoid eating broiler chicken I bought a packet of Sainsbury's Crispy Beef with Chilli instead of sweet and sour chicken, which I would normally pick to celebrate Chinese New Year with. To my horror I discovered that the beef's coating contains pasteurised egg, from battery farmed hens no doubt. It seems that no matter how hard you try it is all but impossible to avoid eating battery farmed eggs or broiler chicken. To add insult to injury and article in The Independent exposed the new £1.99 chicken launched by Tesco today.. The same day that research by Bristol University discovered that 27% of broiler chickens have walking problems by the time they reach 40 days old or slaughter weight. Since there are 800 million broiler chickens in the UK that means that 216 million are in pain. What's really shocking is that that's just the figure for the UK, the worldwide figure must be much higher. It makes me wish I'd read the ingredients on my chinese supper more in depth. Labels: battery farming, bristol university, broiler chicken, chinese new year, formby, free range chicken, matthew watson, supermarkets, tesco, the independent Posted by Matthew Watson on Wednesday, 6 February 2008. 0 Comments Links to this post CRACKING NEWS FOR CHICKENS I'd like to have the vanity to think that my last post has made a difference. But the decision this weekend by Sainsbury's, Morrisons and the Co-Op to stop selling eggs laid by battery hens within three years was probably based on more than just my opinion. In today's Sunday Times they point the finger at the RSPCA and Jamie Oliver. Apparently the saviour of the school dinner, will be putting forward the case to abolish the intensive farming of chicken in 'Jamie's Fowl Dinners' on channel 4 this friday at 9pm. Good on him I say. The timing of the announcement to stop selling battery farmed eggs seems a little suspect to me though. Do the supermarkets really care how chickens are treated or is it just a PR stunt taking advantage of Channel 4's programming this week and the press coverage that it has already and will probably continue to create this week? Labels: battery farming, broiler chicken, channel 4, co-op, formby, free range chicken, jamie oliver, jamie's fowl dinners, matthew watson, morrisons, rspca, sainsburys, sunday times, supermarkets Posted by Matthew Watson on Sunday, 6 January 2008. 0 Comments Links to this post

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